Are you planning to giveaway products to your employees as well as clients? Is this your strategy to get yourself recognized? If your answer is yes, then the idea is quite good for your business. You can always use this option to advertise your brand a little.
It also helps in creating a word of mouth, which in return helps you in increasing your space in the competitive market. As it is one of the most commonly used strategies you have to be aware of many things which can result quite useful or even not. Hence, here are some important tips, which will make you understand what should be done and what has to be avoided, while choosing promotional products for your business.
What has to be given: The first and foremost thing which should be very clear in your mind has to be about the giveaway products. There are many things which can be used as a promotional item for your business such as pens, bags, diaries, food, apparels, calendars, shopping bags, and many more things. Things should be as such which can be used by your employees and clients.
Is logo a compulsory element on your product: The second important thing is to decide whether your product will have company’s logo on it or not. It is usually used as a way of advertising so it should have a logo. But, it can even work without a logo because, most of the times people get impressed by the product itself. For e.g., putting a customer’s name may have more effect on him than having a logo on that particular product.
Avoid those things which stay for short time: there are things which companies give to their employees but they tend to remain with them for a short period of time. This results in making an impression which will not be memories for a long time. Hence, you should go for things which can remain with them for a long time as well as in their memories. For e.g. If you give them diaries then, it will not have great impression but, if you give them holiday packages or dinner with family, it will always remain in their memories.
Be cautious about clothing: Most of the people wear clothes according to their choices. You can’t put pressurize on them to wear your type of clothes. If you have decided to give them apparels as promotional gifts then you should know their likes well in advance. Choose gifts which make sense to them.